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Mobile App Development Process

1. The Ideas and Thoughts

This is to determine the direction of your App development, which is also the step after “I want an App”. Looking at the App Store, there are varieties of Apps available in different categories, such as Messaging, Interactive, and Games etc. You can assume that the more complicated the App is, the more costly it is going to develop. However you can also assume it has a higher chance of getting a great return on investment.

2. Functionality Layout

Just by elaborating your ideas to the programmer is simply not enough, because they’re not going to deliver what you really want. You need to spend a lot of time thinking about every detail, including every interface as well as the components within the interface and how these components are going to interact with one another. For example, if a user clicks a button, what event will trigger? Even a simple App, there will be many details and steps need to be addressed. Thus the number of functionalities and the complexity level will be directly proportional to the cost of the development.

3. Design

Our user interface designers will then express your ideas onto the image plan, and process the image graphically in such way that it is ready for the developer to use. Design is a very important step, because once you confirmed the design, it will be put into development. Changing the design in the middle of the development means all the works done before are wasted. Your App will need a nice logo (if you have one already), splash screen, tab icons, and many interface elements.

4. Going Live

Once you have the app built, your developer can help you get the app in the store (iTunes for example). This requires you to set up an iTunes Connect account and complete all the information necessary for the app – icons, descriptions, pricing, etc. Most of this is pretty intuitive. The setup is also a onetime thing, so if you decide to develop another app later on, you already have an account you can dump it into.

Once you have the app up in the store, you can monitor all the analytics on the back side of it through iTunes Connect – how many downloads, how much income you are making, etc. There are lots of different ways to drive revenues with apps, including advertisements inside the app and being able to purchase through the app (in-app purchases). You can see everything happening. You can also have someone monitor this account the way you would have someone monitor your PPC or SEO campaigns so that you are always maximizing your traffic and revenue.

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